Include "Free / Special / Trial" in the Display URL

Use your Display URL to enhance your ad - by throwing in an enticement, incentive, bonus or gift!

Any POWER word that would induce an interested reader to click on your ad.

BUT take care - adding Free in your Ad will increase the clicks you get, but this may also attract mostly freebie seekers. If you do include a free offer, try to capture their eMail addresses, so that you can contact them later too.