5 Ways To Make
More Money From Membership Sites By
Jimmy D. Brown
Many people mistakenly believe that their
membership site income only comes from the monthly subscriptions that they receive. This is far from the
truth.
While there is certainly a bulk of monthly
income that streams in from the rebills, that’s just the tip of the iceberg.
What you have to realize is this: you
members are customers. That makes your membership database a customer list.
Now, I’m not a proponent of bombarding your
customers with a whole slew of offers day after day. I don’t believe in becoming an offer harlot where you do
nothing but blast out offers for the sake of making a buck.
These are your CUSTOMERS. And as such
they should be treated with regard.
But, at the same time, there are several
different ways that you can make backend income from your membership site without blasting out an “offer of the
day”.
Here are some ideas to help you turn your site
into a profit-pulling machine.
1. Promote affiliate
offers
Affiliate marketing works really well within
the membership site model because you’ve built up trust with your audience. They’ve seen your monthly content and
know that you offer quality. They will trust your recommendations because you’ve offered good content in the
past.
Choose affiliate offers that tie directly into
popular topics within your membership site.
Re-read that last statement. It’s all
about relevance.
Ebooks, video courses and short reports will
add value for your members and boost your backend sales, but primarily as an ENHANCEMENT that is related to your
content.
Post an article to your membership site members
with good content and a link to the recommended product.
*TIP* What I have always found to work best is
to promote an offer that “fuels” the content. Example: If I posted content that shares “7 Ways To Make
Money With Ezine Articles” I might promote a software program that automates the distribution of ezine
articles. If I shared content entitled, “7 Ways To Use PLR Videos To Up Your Profit” I might promote an offer
that supplies members with PLR videos.
The offer becomes an extension of the content
without competing with the content.
2. Sell
advertising
You can charge a small fee per month to
existing members or outside advertisers to display their text ads or display ads on your site. You can display
advertising in the sidebars and just under the header of your membership site.
Search for advertising directories to list the
advertising space and add the offer to your signature file in forums that you visit.
Create an “Advertise On This Site” link on your
site pages. Mention advertising in your newsletter, etc.
You’ll start to see advertising dollars start
to roll in the more you publicize the offer.
3. Offer personalized
coaching
No matter how much instruction you provide
inside of the membership forum, there will always be people who will want something a bit more hands
on.
You can offer exclusive one on one coaching for
members who want that extra help. You can charge this as a one-time fee or as a additional monthly subscription
(sort of like a membership site within a membership site).
Alternatively, you can offer teleconference
calls for membership site members for a small additional fee.
4. Sell your own advanced
products
There are bound to be topics within your
membership site that deserve special attention.
You can make backend sales by creating products
around these topics and offering them to your members.
For example, if you’re running a membership
site on weight loss you can create a special report on the best exercises to do to blast through a weight loss
plateau. Offer this at a special price to your members.
You can also sell the same report at a higher
price to non-members to drive traffic back to your website to grow your membership.
For even greater results, sell licensing to the
report so other people can sell it to their lists and thus promote your membership site that is mentioned inside
the report.
The ideas are
limitless
Again, the key is to make the special report
fit with the content itself. It’s never a replacement for the content you share. It’s an extension of
it.
5. Turn membership site content into
individual products
Once you’ve built a good amount of content
within your site, you can start using the content for other purposes. Package up your articles on a specific topic
and sell them as a special report. You can even sell resell rights to the report so that your membership site’s
name and link is distributed widely around the ‘net. You can do this with several different sections of your
website to make some backend income and get new members for your website.
With one or several of these techniques you can
create several streams of income from your membership site and attract new members.
Again, I want to emphasize that you should
always take care of your members. Don’t treat them as bottomless pits that you want to continue dropping
offers into. Present additional offers sparingly and strategically as we’ve mentioned
today.
You’ll keep your members happy — and you’ll be
happy as you make more money.
And if you'd like to KEEP your members LONG
TERM, I can show you how to get a staggeringly high retention rate. Most members drop out after about 3-4
months max. I can show you how I keep my members 12 months easily! All from a membership site setup in
less than 48 hours.
Get all the details about making more
money at http://reviewsuseek.com/membernaire.html
Click here to watch a one-hour video of how to
make money through membership sites.
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