Mastering PPC 

Let us start with a few tips

1. You have to understand the market you are targeting. By making your ad perfectly tailored to your market you can improve your quality score. This will ensure you get higher positions for less money.

2. Choose the buying keywords if you are selling something. Select only one or two keywords per Ad Group.  You can create as many ad groups as you like.

3. Have a sign up page on your landing page. Follow up with them to convert them into buyers. Promote other products to them. Improve the sales letter for better conversion.

By narrowing the keywords to focus on buyers  and by improving the sales letter you can double your conversion.

Click here for a free ecourse on affiliate marketing.